Strategy, Product Design and UX Resources

Books

Design Thinking

• Design Thinking Methodology Book by Emrah Yayici

• Change by Design:  How Design Thinking Transforms Organization by Tom Brown

• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp and John Zeratsky

• Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka 

User Centric Design/Design Thinking

• What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

Design Thinking Tools

• The Field Guide to Human-Centered Design by IDEO.org 

• Mental Models by Indi Young

• Paper Prototyping by Carolyn Snyder

UX Methodologies & Discipline

• Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf

• UX Strategy: How to Devise Innovative Digital Products that People Want by Jaime Levy

• Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests by Jeffrey Rubin and Dana Chisnell

Intro to UX

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter) by Steve Krug 

UX in a Product Life Cycle

• Web Application Design Patterns (Interactive Technologies) by Pawan Vora

• Web Engineering: A Practioner's Approach by Roger Pressman, David Lowe

Marketing

• The Marketing Agency Blueprint by Paul Roetzer

• The Marketing Plan: How to Prepare and Implement It by William M. Luther

• Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof Paperback by James Stephenson (Author)

Search and Search Engine Optimization

• Faceted Search (Synthesis Lectures on Information Concepts, Retrieval, and S) by Daniel Tunkelang

• The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing by Heather F. Lutze

Social Media Marketing

• Friends With Benefits by Bishop Rudolph McKissick Jr.

Management

• The Synergist: How to Lead Your Team to Predictable Success by McKeown, Les

• Working Together: A Personality-Centered Approach to Management, Third Edition by Isachsen, Olaf, Berens, Linda V.

Agile

• Scrum: a Breathtakingly Brief and Agile Introduction by Chris Sims and Hillary Louise Johnson

• The Agile Samurai: How Agile Masters Deliver Great Software (Pragmatic Programmers) by Jonathan Rasmusson

• Scrum: The Art of Doing Twice the Work in Half the Time by Sutherland, Jeff, Sutherland, Jj

Presentation and Selling Skills

• Brief by Joseph McCormack

• A Win Without Pitching Manifesto by Enns, Blair