Strategy & innovation
Real-Time Supply Management
Designed a custom enterprise MVP to modernize U.S. fuel distribution for a leading Oil & Gas Digital Transformation Program.
Design Thinking, JTBD, Lean UX, Prototyping, Product Backlog Prioritization
Global Pricing Platform
Defined the product design strategy for a global AI-powered pricing platform to unify fuel price setting across regions.
Design Thinking, JTBD, Business Strategy, Information Architecture, Prototyping, Backlog Development
Global Vaccination Portal
Redesigned a fragmented pharma web ecosystem into a unified, multilingual portal—balancing user needs with strict regulatory requirements across five global markets.
Design Thinking, JTBD, Healthcare UX, Research Ops, Workshops
Service & Product IMprovements
API Management
Managed research and cross-team collaboration to reposition Axway’s API Builder as a strategic solution for breaking down monolithic architectures.
Design Thinking, User interviews, Competitive Analysis, and Prototype Testing
Fleet Management Application
Created the design strategy for two enterprise product lines for the C-Suite’s annual backlog presentation.
Service blueprints, Workshops, Competitive Analysis, Heuristic evaluation, Product Benchmarking
Product Ecosystem Consolidation
Service Management Platform
Led the design of an internal SaaS platform to streamline service agreements and staff allocations across global operations.
Advocated for the Double Diamond design process to align teams and ensure a user-centered approach.